The Innovator’s Question: What Would Fosbury Do?

October 13, 2014

When 16-year-old Dick Fosbury first attempted the high jump in high school track-and-field, he couldn’t even qualify for his meets. With a bad back, bad feet, and an easily worn-out body, Dick was hardly champion material.

The cure or the story?

September 23, 2014

“The plumber, the roofer and the electrician sell us a cure. They come to our house, fix the problem, and leave. The consultant, the doctor (often) and the politician sell us the narrative. They don’t always change things, but they give us a story, a way to think about what’s happening. Often, that story helps us fix our problems on our own. The best parents, of course, are in the story business. Teachers and bosses, too.” — Seth Godin Being a consultant I just recently came across this quote, and being in the agency Read More →

Should I make the switch to Ghost Premium?

September 9, 2014

Like so many other people, I’m using WordPress for my blog called It works and it’s FREE. Then I discover and (slightly) fall in love with the simplicity of Ghost. Yet I only have a very limited number of opportunities and functionalities. This can be a good thing, and partly why I like it — less cluster, more writing. But… Should I then say goodbye to my free custom domain WP install and hello to a $60 annual hosting fee, based on the Mini Ghost hosting solution — see image further Read More →

Interview for

Read the original interview here What makes for a good digital product? No matter which industry, service or product you are offering, one of the most important things to remember is this; will it actually add value to the end-user? Or have you embarked upon a long, bureaucratic journey and endless process in order to fulfill the needs of your management and stakeholders in the organization? No matter how pretty, no matter how usable, simple and intelligent you make it — it has to add value to the customer experience in Read More →